Supermarkets slash prices on thousands of items
Asda, Sainsbury’s and now Tesco have announced that they are cutting prices on thousands of items.
Three of the UK’s big four supermarkets will slash the cost of weekly essentials including fruits, vegetables, meat, fish, dairy, bread, cereals and household products as well as branded products.
The move follows a tough year for big supermarkets in which their market share fell as shoppers moved to discount retailers like Aldi, Lidl and Poundland in search of savings.
Asda’s discounts
Asda is lowering the price of 2,500 items in its biggest ever rollback.
The supermarket says it will invest £300 million in price cuts across weekly essentials and big brands in the first quarter of 2015 to help shoppers save during the New Year squeeze on purse strings.
The move is part of the retailer’s five-year strategy to invest £1 billion in lowering prices and £250 million in increasing quality.
The price cuts will be focused on basket essentials like fruit, vegetables, cereals, nappies, loo roll, milk, eggs, meat and fish – as well as big brands.
Here are some examples of the savings you could make.
| Item | Was | Now | Saving | Start date | End date |
| Cucumber, half | 35p | 30p | 14% | 3rd Jan 2015 | 28th March 2015 |
| Asda Free Range Eggs, six pack | £1.25 | 89p | 29% | 1st Jan 2015 | Ongoing |
| Beef mince, 750g | £6.08 | £5.16 | 15% | 30th Dec 2014 | 28th Jan 2015 |
| Russet Apples, 750g | £1.25 | £1 | 20% | 3rd Jan 2015 | 28th March 2015 |
| Granary Farmhouse bread, 400g | 80p | 50p | 38% | 3rd Jan 2015 | 29th March 2015 |
| Douwe Egbert’s Coffee | £4.99 | £2.47 | 51% | 1st Jan 2015 | 21st Jan 2015 |
| Kellogg’s Crunchy Nut | £3.14 | £1.64 | 48% | 1st Jan 2015 | 21st Jan 2015 |
| Plenty 6 roll | £6.98 | £3.98 | 43% | 1st Jan 2015 | 31st March 2015 |
| Anchor spreadable | £3.25 | £1.94 | 40% | 1st Jan 2015 | 14th Jan 2015 |
| Napolina chopped tomatoes, four pack | £3.00 | £1.87 | 38% | 1st Jan 2015 | 21st Jan 2014 |
| Birds Eye Fish Fingers | £4.24 | £2.77 | 35% | 1st Jan 2015 | 29th March 2015 |
Source: Asda
Sainsbury’s discounts
Following Asda’s announcement Sainsbury’s swiftly followed with details of its own price reductions to help shoppers feeling the pinch.
The supermarket said it’s cutting the cost of over 1,000 of its most popular products including the essentials for a Sunday lunch and full English breakfast.
Sainsbury’s chief executive Mike Coupe said the retailer would be investing £150 million a year for the next three years on cutting the price of the most popular items in shoppers’ baskets.
This includes responsibly sourced products like Scottish salmon and British lamb and bacon.
Shoppers will see over 700 new regular prices in supermarkets this week, in addition to over 200 put in place in November last year.
Here are some examples of the savings Sainsbury’s is offering.
| Item | Category | Was | Now | Saving |
| White Sandwich Loaf 800g | Bakery | £1.30 | £1.00 | 23% |
| Wholemeal Farmhouse 800g | Bakery | £1.30 | £1.00 | 23% |
| Giraffe Bloomer 800g | Bakery | £1.30 | £1.00 | 23% |
| Eight Plain Tortilla Wraps | Bakery | £1.20 | £1.00 | 17% |
| Tomato & Three Bean Soup 400g | Canned & Packaged | 65p | 55p | 15% |
| Cream of Tomato Soup 400g | Canned & Packaged | 65p | 55p | 15% |
| Semi Skinned UHT Milk 1L Tetra | Canned & Packaged | 90p | 70p | 22% |
| Strawberry Jam 454g | Canned & Packaged | 75p | 65p | 13% |
| English Salted Butter 250g | Dairy | £1.10 | 95p | 14% |
| English Unsalted Butter 250g | Dairy | £1.10 | 95p | 14% |
| Scottish Unsalted Butter 250g | Dairy | £1.10 | 95p | 14% |
| Scottish Salted Butter 250g | Dairy | £1.10 | 95p | 14% |
| Orange Juice fc Smooth 1L | Dairy | £1.10 | £1.00 | 9% |
| NFC Orange Smooth 1L | Dairy | £1.60 | £1.40 | 13% |
| NFC Apple Juice 1.75L | Dairy | £2.40 | £2.30 | 4% |
| NFC Pineapple Juice 1L | Dairy | £1.60 | £1.40 | 13% |
| Chicken & Sweetcorn Soup 600g | Meal Solutions | £1.80 | £1.40 | 22% |
| Petits Pois & Ham Soup 600g | Meal Solutions | £2.40 | £2.00 | 17% |
| Buttery Mash | Meal Solutions | £1.50 | £1.20 | 20% |
| Cottage Pie 400g | Meal Solutions | £3.60 | £3.30 | 8% |
| Chicken Korma & Rice 500g | Meal Solutions | £3.30 | £3.00 | 9% |
| Chicken Chow Mein 450g | Meal Solutions | £3.30 | £3.00 | 9% |
| Chicken breast fillets 460g | Meat Fish & Poultry | £4.50 | £3.50 | 22% |
| Two Salmon Fillets 240g | Meat Fish & Poultry | £4.50 | £3.30 | 27% |
| British Thin Cut Loin Steaks 450g | Meat Fish & Poultry | £4.50 | £3.60 | 20% |
| 10% Fat Beef Mince 500g | Meat Fish & Poultry | £3.95 | £3.35 | 15% |
| Eight British Pork Sausages 454g | Meat Fish & Poultry | £1.40 | £1.10 | 21% |
| 10 Ultimate Sausages 690g | Meat Fish & Poultry | £4.50 | £3.50 | 22% |
| Whole chicken 1.35kg | Meat Fish & Poultry | £4.50 | £3.50 | 22% |
| Chicken thigh fillets 615g | Meat Fish & Poultry | £4.50 | £3.50 | 22% |
| 12 Smocked Back Bacon Rashers 2 X 225g | Meat Fish & Poultry | £4.00 | £3.50 | 13% |
| 12 Unsmoked Bacon Rashers 2 X 225g | Meat Fish & Poultry | £4.00 | £3.50 | 13% |
| Boneless Lamb Shoulder 400g | Meat Fish & Poultry | £4.00 | £3.60 | 10% |
| Rind On Unsmoked Gammon Steaks 450g | Meat Fish & Poultry | £4.50 | £3.50 | 22% |
| Quick Cook Turkey Steaks 428g | Meat Fish & Poultry | £4.50 | £3.50 | 22% |
| Unsmoked Gammon Joint 750g | Meat Fish & Poultry | £4.00 | £3.50 | 13% |
| Boneless Cod Fillets 260g | Meat Fish & Poultry | £4.00 | £3.30 | 18% |
| Two Breaded Chunky Cod Fillet 350g | Meat Fish & Poultry | £4.00 | £3.30 | 18% |
| Lean Diced Beef 450g | Meat Fish & Poultry | £4.25 | £3.60 | 15% |
| Thin Cut Lamb Chops 275g | Meat Fish & Poultry | £4.00 | £3.40 | 15% |
| British Pork Chops 525g | Meat Fish & Poultry | £4.00 | £3.30 | 18% |
| Breaded Plaice Fillets 320g | Meat Fish & Poultry | £3.00 | £2.50 | 17% |
| Beef Steaks with Peppercorn 324g | Meat Fish & Poultry | £4.00 | £3.50 | 13% |
| Chicken with Bacon & Mozzarella310g | Meat Fish & Poultry | £4.00 | £3.50 | 13% |
Source: Sainsbury’s
The ingredients for a full English breakfast including sausages, bacon, eggs, bread, butter, milk, ketchup and orange juice will now cost £11.15 instead of £12.80, a saving of 13%.
Tesco discounts
Tesco has followed Asda and Sainsbury’s and announced its own set of price cuts.
The retailer says it’s reducing the cost of hundreds of branded products including Hovis, Coca-Cola, Marmite and Tetley.
Shoppers will see an average price fall of 25 % on around 380 different items across all of Tesco’s stores.
Here are some examples of the savings you can find:
| Item | Was | Now | Saving |
| Colgate Triple Action Toothpaste-100ml | £1.39 | 99p | 29 % |
| Farley’s Rusks- 4 months original-300g | £2.30 | £1.48 | 36% |
| Hovis Best of Both Medium white- 750g | £1.00 | 78p | 22% |
| Warburtons Crumpets- 6 pack | 89p | 68p | 24% |
| Hardy’s Stamp Shiraz Cabernet Sauvignon-75cl | £7.49 | £4.78 | 36% |
| Stella Artois 4x440ml | £4.49 | £3.54 | 21% |
| Branston Pickle-360g | £1.30 | 93p | 28% |
| Dolmio Original Bolognese Pasta Sauce-750g | £2.60 | £1.48 | 43% |
| Kellogg’s Cornflakes-750g | £2.48 | £1.98 | 20% |
| Marmite Yeast Extract- 250g | £2.49 | £2.35 | 6% |
| Nestle Shredded Wheat- 675g | £2.39 | £2.18 | 9% |
| Nutella Hazelnut Chocolate Spread-750g | £3.75 | £3.49 | 7% |
| Tetley soft pack 80 teabags-250g | £2.29 | £1.99 | 13% |
| Cadbury Chocolate Fingers-114g | £1.39 | 80p | 42% |
| Tunnock’s Milk Chocolate Caramel Wafer-8pk | £1.59 | £1.34 | 16% |
Source: Tesco
You can compare prices across supermarkets by using the mySupermarket website and app.
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